Certified AI Sales Leader™ Program

Your Sales Team Is Falling Behind.
AI Won't Wait.

The CASL™ certification gives sales leaders the AI frameworks, tools, and strategic edge to outperform every competitor still selling the old way.

What Leaders Are Saying
The CASL program has been a game changer for my transition into sales leadership, providing the framework to evolve into a proactive, AI-empowered executive. I’ve leveraged AI as a force multiplier, reclaiming my schedule through automation and redirecting my focus toward high value strategic priorities and team development. This shift has enabled me to act as a revenue architect, surfacing pipeline insights and replacing guesswork with data driven clarity. Greg’s coaching is the ultimate catalyst for anyone looking to lead with confidence and drive predictable growth in an AI first economy.
Jen Collins
Business Development Manager, Hanna
THE CERTIFICATION SUITE

Four Programs. One Mission.

Whether you lead a team, hunt new business, grow existing accounts, or want a peer mastermind — there is a certification built for exactly where you are.

CASL™

For Sales Leaders

16 modules across 4 months for VPs of Sales, CROs, and frontline managers. Group or one-on-one options available.

Explore CASL™

CASH™

For Individual Contributors

A 12-week certification for sales professionals who carry a number and want to use AI to fill pipeline, win deals, and outproduce their peers.

Explore CASH™

REAP™

For Revenue Growth

An 8-week certification for account managers and CS leaders who need to unlock expansion revenue sitting inside existing accounts.

Explore REAP™

Forum™

Peer Mastermind

An exclusive monthly mastermind limited to 12 certified sales leaders. Peer accountability, AI integration, and executive-level thinking.

Explore Forum™
Greg Grand
ABOUT

Meet Greg Grand

Greg Grand is a Fractional Chief Revenue Officer, Vistage Speaker, and the founder of G Squared Advisors. For 30+ years, he’s been the whale hunter — the guy companies bring in when their biggest accounts need to be landed and built. As Director of Sales at Celestica, he built the Google and Apple business from the ground up, driving hundreds of millions in revenue.

Today, Greg embeds inside companies as their Fractional CRO — running the sales meetings, coaching the reps, building comp plans, and installing the systems that create real accountability. He’s not a consultant who hands off a binder. He sits in the seat.

Now he’s built something new: The AI Sales Leader™ — the first certification suite designed to teach sales leaders how to actually use AI in their daily workflow. Every program pairs decades of real-world sales leadership with practical AI tools, because Greg doesn’t teach theory. He teaches what works.

Ready to Lead in the AI Era?

Book a consultation to find the right program for you or your team.

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The AI Sales Leader is a division of G Squared Advisors | LinkedIn