CERTIFICATION PROGRAM
The CASL™ Certified AI Sales Leader™
15 modules. One certification. Built for VPs of Sales, CROs, and frontline managers ready to lead in the AI era.
Group or individual sessions | 90-minute sessions | 16-module series
Every CASL module ladders up to one of the 5 P’s of a sales operating system: Process. People. Pipeline. Performance. Psychology.
What Makes CASL™ Different
This isn’t an AI tools tutorial. The CASL™ program is the first certification designed specifically for sales leaders who need to integrate AI into every facet of their role. From strategy and coaching to pipeline management and team development.
Our structured framework combines proven sales leadership principles with practical AI integration, giving you systems you can deploy the same week you learn them.
- ▸ Designed for sales leaders, not individual contributors
- ▸ Immediately deployable AI frameworks. Not theory
- ▸ Hands-on workshops with real AI tools
- ▸ Built on 30+ years of enterprise sales experience
- ▸ Flexible delivery: group cohort or one-on-one
WHAT YOU'LL ACHIEVE
Results That Transform Your Sales Organization
CASL™ graduates don’t just understand AI. They deploy it across their entire sales operation and see measurable results.
AI-Powered Strategy
Build and execute a sales strategy that leverages AI at every stage. From territory planning to forecasting to competitive positioning.
Team Transformation
Coach and develop a team of AI-native sellers who use technology as a competitive advantage, not a crutch.
Pipeline Precision
Implement AI-enhanced pipeline management that surfaces risks early, identifies expansion opportunities, and drives forecast accuracy.
Operational Excellence
Run a leaner sales operation with AI processes that cut busywork and focus your team on high-impact work.
WHO SHOULD ENROLL
Built for Leaders Who Refuse to Fall Behind
CASL™ is designed for experienced sales leaders who recognize that AI is reshaping how deals are won. And want to be ahead of the curve.
- ▸ VPs of Sales and CROs seeking a competitive edge
- ▸ Sales Directors managing teams of 5+
- ▸ Frontline managers ready to coach with AI
- ▸ Founders/CEOs who still own the sales function
- ▸ Revenue leaders preparing for the next 3 5 years
CERTIFICATION
Earn Your CASL™ Credential
Upon completing the program and capstone project, you’ll earn the Certified AI Sales Leader™ designation. A credential that signals to your organization, your team, and your industry that you’ve mastered the integration of AI into modern sales leadership.
"I was blown away by the thoughtful, methodical approach he took to diagnose our sales issues. His recommendations were spot on and he provided clear, actionable steps."
Heather Johnson
CEO, Ingenium
"I can recommend Greg without hesitation. He helped us build a discrete sales team virtually from scratch: recruiting, comp-plan design, process and workflow, reporting and training."
David Carta
CEO, Telaeris
"Greg is smart, understands how to structure a winning sales team, and has been instrumental in helping us achieve better results. Greg knows how to build and lead revenue organizations."
Ilona Antonyan
Ready to Get Certified?
Request full program details including structure, schedule, investment, and enrollment information.
What CEOs Are Saying
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