REAP™ | Revenue Expansion & Account Penetration

CERTIFICATION • COHORT-BASED • REVENUE-FOCUSED

REAP™ Revenue Expansion & Account Penetration™

You Already Have Customers. Are You Growing Them?

REAP™ is the certification for sales leaders and revenue professionals who need to capture the growth sitting inside their existing accounts. Through expansion, cross-sell, retention, and AI-powered revenue intelligence.

Group or individual sessions  |  90-minute sessions  |  8-week program

8 WEEKS EXPANSION REVENUE EVERY ACCOUNT YOU OWN
EXEC
CROSS-SELL
UPSELL
BASE
BASEThe revenue you have
UPSELLAdjacent product fit
CROSS-SELLNew buyer in same logo
EXEC ACCESSStrategic relationship

Every REAP module ladders up to one of the 5 P’s of a sales operating system: Process. People. Pipeline. Performance. Psychology.

BUILT FOR REVENUE GROWTH

This Program Is for You If...

REAP™ was designed for professionals responsible for growing revenue from existing customers. The most profitable and overlooked growth lever in most organizations.

Account Managers

You own the relationship post-sale. REAP™ gives you the frameworks and AI tools to systematically identify and close expansion opportunities.

Customer Success Leaders

You’re responsible for retention and growth. REAP™ equips you with a revenue optimization system that turns CS into a growth engine.

Revenue Leaders

You need your team to grow existing accounts, not just service them. REAP™ installs the system and AI tools that make account growth a discipline.

WHAT YOU'LL ACHIEVE

Results That Grow Your Existing Revenue

REAP™ graduates build a complete revenue optimization system they can deploy across their entire account portfolio.

Strategic Account Planning

Build and execute account plans that identify whitespace, map stakeholders, and create a roadmap for systematic expansion.

Revenue Intelligence

Deploy AI-powered account research and analysis that surfaces opportunities, risks, and competitive threats before they become problems.

Executive Engagement

Master value communication at the C-suite level. QBRs, executive briefings, and strategic conversations that open budget.

Retention & Risk Detection

Implement AI-driven early warning systems that catch churn signals and proactively address satisfaction gaps before it’s too late.

What Makes REAP™ Different

Most sales training focuses on new business. REAP™ is the only certification dedicated to the art and science of growing revenue from accounts you’ve already won.

  • ▸ Focused exclusively on account growth and retention
  • ▸ AI tools for revenue intelligence and risk detection
  • ▸ Real account plans built during the program
  • ▸ Executive engagement and QBR frameworks
  • ▸ Built on 30+ years of enterprise account management
David Leibowitz

"I can recommend Greg without hesitation. He assisted us with setting up a sales team from scratch: recruiting, comp-plan design, process and workflow, reporting, and training. He was focused, highly communicative, and a pleasure to work with."

David Leibowitz

Ryan Bartlett

"Greg did a great job for my company. He helped me restructure my sales and business development team, provided analytics to support decision making, and we are on a much better path today. I have no hesitation recommending him as a fractional sales leader."

Ryan Bartlett

Jon Kludt

"Greg and I have worked together on a couple of client engagements. He is passionate about getting his clients the sales results they need. He understands sales people and sales systems extremely well. He is a master at what he does and is driven to get results."

Jon Kludt

Ready to Grow Your Accounts?

Request full program details including structure, schedule, investment, and enrollment information.

What CEOs Are Saying

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