CASX: Certified AI Sales Expert


The AI Sales Leader Certification Suite

Certified AI Sales Expert™

The senior rep certification. Strategic diagnosis, AI-built proposals, decision-energy reading, and a live buyer-panel capstone. For senior AEs, enterprise sellers, and top quota carriers ready to operate at the top of the AI sales stack.

Talk to Greg About CASX

What it is

CASX is the senior rep certification in The AI Sales Leader suite. 10 weeks live, nine modules plus three senior workshops plus a live buyer-panel capstone. Built for reps already operating in complex deals who want AI built into strategic diagnosis, proposal craft, and decision-energy reading. CASC prereq or equivalent demonstrated experience.

CASX at a glance

  • 10 weeks live instruction with heavy AI roleplay practice.
  • Nine modules plus three senior workshops plus a live buyer-panel capstone.
  • 22 hours live plus 20+ hours self-paced AI roleplay.
  • Greg Grand delivers live with a senior peer panel for the capstone.
  • Earn the CASX credential by passing a 45-minute live buyer-panel simulation.

Where CASX sits in the AI Sales Leader rep stack

CASH, CASC, and CASX, side by side

Certification Sales motion Audience Format
CASH Hunter prospecting, top of funnel SDRs, BDRs, hunters 12 weeks
CASC Consultative discovery, qualification, value articulation AEs and mid-career consultative sellers 10 weeks
CASX Strategic close, complex deal control, senior buyer interaction Senior AEs, enterprise sellers, top quota carriers 10 weeks

CASX is the top rung of the rep stack. CASC is the prereq path; senior reps with equivalent experience can place into CASX directly.

Who CASX is for

  • Senior AEs and enterprise sellers running strategic deal cycles.
  • Top quota carriers ready to operate AI inside complex closes.
  • Reps owning multi-stakeholder buying committees and senior buyer interaction.
  • Sales orgs investing in a credentialed top of the rep stack.

Outcomes graduates report

  • Faster diagnosis of complex multi-stakeholder deals.
  • Proposal craft that reads in buyer language, not vendor language.
  • Cleaner reads of decision energy and where deals actually sit.
  • A measurable lift in closed-won rates on senior-tier deals.

FAQ

Common questions about CASX

Is CASX a sales training or a senior certification?

A certification. CASX is the top rung of The AI Sales Leader rep stack. The credential signals that a senior rep can run strategic close, complex deal control, and AI-augmented buyer interaction at the top of the stack.

Who delivers it?

Greg Grand delivers live. Greg is founder of The AI Sales Leader and G Squared Advisors, a Fractional CRO, and a Vistage speaker with 30+ years in enterprise sales leadership. The capstone runs as a live panel with Greg plus senior peer evaluators.

How long is the program?

10 weeks. One module per week for weeks 1 through 9. Workshops embed as half-day labs in weeks 4, 7, and 9. Week 10 is the capstone.

What does the capstone look like?

A 45-minute live buyer-panel simulation. Default panel: Greg plus two senior peer evaluators playing buyer roles. AI parallel scoring runs alongside the human panel. Pass earns the CASX credential. Optional real-buyer panel add-on when the rep's company can recruit actual buyers.

What does it require coming in?

CASC certification, or equivalent demonstrated experience in consultative selling. Senior reps without CASC can place in based on a 30-minute placement interview with Greg.

Why was the program renamed from CASE?

A USPTO Class 041 trademark conflict surfaced on the CASE acronym in May 2026. CASX cleared. The curriculum is unchanged.

What does CASX cost?

Investment varies by format. Contact Greg directly for current pricing.

Ready to certify your senior reps?

Talk to Greg about a private CASX cohort for your team, an open enrollment seat, or an executive 1-on-1 build.

Contact Greg