Most articles about fractional CROs are written by agencies that place them. This one is written by someone who does the work. I’ve spent 30+ years in enterprise sales leadership. I built the Google and Apple accounts at Celestica, running hundreds of millions in revenue. For the past 8 years I’ve operated as a fractional […]

The sales floor looks different than it did 18 months ago. AI tools are everywhere. Reps use them for prospecting, call prep, objection handling, follow-ups, forecasting. And the training industry finally noticed. But here’s the problem: everyone slapped “AI” onto their existing curriculum and called it new. Some programs genuinely teach you how to lead […]