CASC: Certified AI Sales Consultant


The AI Sales Leader Certification Suite

Certified AI Sales Consultant™

Consultative selling with AI baked into every move. The certification for AEs and mid-career sellers who want to run real discovery, articulate value the buyer can act on, and close the gap between activity and conversion.

Talk to Greg About CASC

What it is

CASC is a 10-week live AI sales certification for consultative sellers. Nine core modules plus three workshops plus a buyer-panel capstone. Each module integrates traditional consultative selling with a working AI Angle. You leave with a personal prompt template library, a working AI roleplay studio, and the CASC credential.

CASC at a glance

  • 10 weeks live instruction with AI roleplay practice between sessions.
  • Nine core modules plus three workshops plus a capstone.
  • 22 hours live plus 10+ hours self-paced AI roleplay.
  • Delivered live by Greg Grand, founder of The AI Sales Leader and G Squared Advisors.
  • Earn the CASC credential by passing a live buyer-panel capstone.

Where CASC sits in the AI Sales Leader rep stack

CASH, CASC, and CASX, side by side

CertificationSales motionAudienceFormat
CASHHunter prospecting, top of funnelSDRs, BDRs, hunters12 weeks
CASCConsultative discovery, qualification, value articulationAEs and mid-career consultative sellers10 weeks
CASXStrategic close, complex deal control, senior buyer interactionSenior AEs, enterprise sellers, top quota carriers10 weeks

CASC is the middle rung. CASH is prereq-free. CASX expects CASC certification or equivalent.

Who CASC is for

  • AEs running consultative discovery calls.
  • Reps moving from transactional to consultative selling.
  • Sales teams adopting AI in the discovery and qualification motion.
  • Mid-career sellers ready to operate the AI-augmented sales stack.

Outcomes graduates report

  • Cleaner discovery, fewer dead deals downstream.
  • Tighter buyer-language value props with AI assistance.
  • Higher confidence in objection handling under pressure.
  • A working AI roleplay studio that compounds skill week over week.

FAQ

Common questions about CASC

Is CASC an AI sales certification or a consultative selling certification?

Both. The curriculum is rooted in consultative selling and each module has an AI Angle that shows you how to compound the skill with Claude, ChatGPT, Gemini, and supporting tools.

Who delivers the training?

Greg Grand delivers live. Greg is founder of The AI Sales Leader and G Squared Advisors, a Fractional CRO, and a Vistage speaker with 30+ years in enterprise sales leadership.

How long is the program?

10 weeks. One core module per week for weeks 1 through 9. Workshops embed as half-day labs in weeks 4, 7, and 9. Week 10 is the capstone.

What does the capstone look like?

A live discovery call in front of a buyer panel. AI parallel scoring runs alongside human evaluators. Pass earns the CASC credential.

Does CASC require a prerequisite?

No. CASC is the entry rung of the consultative track. CASX requires CASC certification or equivalent demonstrated experience.

Can my team take it as a private cohort?

Yes. Private cohorts run 1 to 12 participants. Larger teams add seat capacity. Open enrollment cohorts are also available for individual reps.

What does CASC cost?

Investment varies by format. Contact Greg directly for current pricing.

Ready to certify your consultative sellers?

Talk to Greg about a private CASC cohort for your team, an open enrollment seat, or an executive 1-on-1 build.

Contact Greg